Master Flooring Sales with Our FREE eBook: A Must-Have Guide for Flooring Professionals

Whether you’re new to the flooring industry or a seasoned professional, one thing is clear: this industry is like no other. It’s a space where design meets practicality, where you’re not just selling a product—you’re helping people create their dream spaces. From the cozy hardwood floors in a family home to the sleek tile of a modern business, the world of flooring is vast, diverse, and ever-changing. That’s what makes it so exciting—but also, why it can feel overwhelming to navigate, especially when you’re just starting out.

That’s where our free eBook, “Mastering Flooring Sales,” comes in. Written by Kristen Stensby, a true industry veteran with a full spectrum of experience, this guide is designed to help flooring sales professionals of all levels succeed in the business. Kristen’s approach is down-to-earth and genuine—she’s been in your shoes, starting from the ground up in her family’s flooring business. She’s experienced it all: from sales and admin work to business management, human resources, and even installation. She’s the ultimate guide to help you navigate this dynamic industry.

“This isn’t just a guide—it’s like having a friendly conversation with a colleague who’s been there, done that, and wants to share all the tips, tricks, and real-world advice you need to succeed.”
— Kristen Stensby, Founder of Showroom Pricing

Whether you’re looking to sharpen your skills or build your knowledge from scratch, this eBook is your toolkit for mastering the essentials of flooring sales. And the best part? It’s completely free.

Why Flooring Sales Is a Unique and Dynamic Career

The flooring industry is special because no two projects are the same. One day, you might be working with a family choosing the perfect hardwood for their living room, and the next, you’re helping a business owner select durable tile for a high-traffic office space. Then, maybe it’s time to think about waterproof vinyl for outdoor areas or kitchens. Each project presents its own unique challenges, and understanding the specific needs of every customer is key to delivering a solution that fits their lifestyle and vision.

But it’s not just about products—it’s also about speaking the language. Flooring is an industry filled with specialized terms that can leave newcomers scratching their heads. What’s the difference between "engineered hardwood" and "solid hardwood"? What exactly is "Frieze carpet"? And how do you explain "pile height" or "luxury vinyl tile" to a customer in a way that makes sense? Knowing the ins and outs of these terms isn’t just helpful—it’s essential for building trust and guiding your clients toward the best choices for their spaces.

Kristen gets it. In her eBook, she breaks down these complex concepts into simple, relatable terms, making sure that you not only understand the products but can communicate their value clearly to your customers. Here’s a sneak peek from her guide:

"Our glossary is packed with must-know flooring terminology, so whether you’re in a showroom or on the job site, you’ll feel empowered to speak the language of the industry with ease. From the latest trends in eco-friendly materials to understanding the pros and cons of different flooring types, we’ve got you covered."

The eBook’s glossary is a game-changer, helping you master the language of flooring and feel confident when talking to clients, contractors, or colleagues.

What You’ll Learn in “Mastering Flooring Sales”

This guide isn’t just a collection of dry facts—it’s a roadmap to success in the flooring industry. Kristen’s writing is approachable and friendly, filled with real-world examples from her decades in the business. Here’s what you can expect:

1. Understanding Flooring Trends

Flooring styles and preferences are constantly evolving, and as a flooring professional, it’s crucial to stay on top of these trends. In the eBook, Kristen walks you through the latest materials and designs, from eco-friendly options like bamboo and cork to luxury vinyl that mimics the look of high-end hardwood.

"Customers today are looking for more than just function—they want flooring that reflects their lifestyle and values. Whether it’s durability, sustainability, or a specific design aesthetic, understanding these trends allows you to make better recommendations and close more sales."

2. Navigating Customer Preferences

Every customer is unique, and learning how to tap into their preferences is what will set you apart. Kristen shares insights into how to connect with clients, listen to their needs, and guide them through the decision-making process—whether they’re looking for high-end finishes or something budget-friendly.

"It’s not just about selling a product—it’s about understanding the customer’s vision. Whether you’re dealing with a family with young kids who need durable, easy-to-clean flooring, or a business owner looking for something stylish yet practical, your ability to connect with them on a personal level is what will make the sale."

3. Closing the Deal with Confidence

Sales is about building relationships, and Kristen gives you the tools to do just that. Learn how to handle objections, craft value propositions, and close deals with confidence—without resorting to high-pressure tactics. Kristen’s approach is all about integrity and transparency, ensuring that you not only make the sale but also build lasting trust with your clients.

"The key to closing a sale isn’t about being pushy—it’s about being helpful. When you show your customers that you genuinely care about finding the right solution for their needs, the sale almost makes itself."

4. Glossary of Specialized Terms

The flooring industry comes with its own set of jargon, but don’t let that intimidate you. The eBook includes a comprehensive glossary of terms, so you can quickly learn what you need to know—whether it’s about different types of carpet, tile, or hardwood, or specific installation methods.

"This glossary is your cheat sheet to flooring terminology. It’s perfect for anyone just starting out or looking to refresh their knowledge. By mastering these terms, you’ll feel confident walking into any conversation with customers or industry professionals."

Why This eBook Is a Must-Have

At Showroom Pricing, we understand the challenges that come with working in the flooring industry. That’s why we’re offering “Mastering Flooring Sales” as a free resource to help you succeed. Whether you’re new to the business or looking to brush up on your skills, this guide will give you the foundation you need to navigate this dynamic industry with confidence.

• Written by an expert: Kristen Stensby has seen it all, and she’s sharing her lifetime of knowledge to help you succeed.

• Real-world advice: Kristen’s practical tips and insights are grounded in her own experience, making this guide not only informative but also relatable.

• Completely free: You’ll get access to a wealth of knowledge without spending a dime.

This eBook was a huge hit at TISE 2024, and we’re already working on updates for TISE 2025. Be sure to visit our booth at the next event to grab the latest version for your team. In the meantime, you can download your free copy today and start mastering the art of flooring sales.

Get Your Free eBook

Ready to take your flooring sales skills to the next level?

No matter where you are in your flooring career, this guide is designed to give you the knowledge and tools you need to succeed. Download your free copy today and start mastering the art of flooring sales!