Are You Ready for the Next Wave of Flooring Customers? How Gen Z Shops for Home Upgrades
Move over, millennials—Gen Z is here, and they’re ready to make their mark on home design. Born between 1997 and 2012, this generation is stepping into homeownership (or at least home renting with serious style). But if you’re expecting them to shop for flooring the same way their parents did, think again.
Gen Z is tech-savvy, sustainability-minded, and impatient—they expect speed, convenience, and transparency in every shopping experience. So how do you make sure your showroom isn’t stuck in the past? Here’s what you need to know about how Gen Z shops for home upgrades and how your showroom can keep up.
They Do Their Homework (Online, of Course)
Before Gen Z even sets foot in your showroom, they’ve already been down a deep internet rabbit hole. They’ve scrolled TikTok for renovation inspo, read reviews, and probably DM’d a home influencer about their floor choices. In fact, 97% of Gen Z shoppers use social media as their primary source of shopping inspiration.
👉 How to adapt:
Make sure your showroom has a strong online presence—Instagram, Facebook, and TikTok TikTok are must-haves.
Invest in high-quality website content with FAQs, comparison guides, and real customer reviews.
Create quick, engaging videos showing off flooring options in real spaces. (Bonus points if you use a trending audio.)
Do you know what styles and patterns are trending on social media?
They Expect Instant Information (No Waiting Around)
Gen Z isn’t the type to wander around a showroom waiting for a salesperson to hand them a pamphlet. They want to scan, click, and compare on their own terms.
👉 How to adapt:
Use QR codes on product displays so they can pull up details, pricing, and installation options instantly.
Offer live chat or texting on your website so they can ask questions without making a call.
Provide a clear pricing breakdown online—hidden costs or unclear pricing structures will send them running.
They Want Sustainability & Transparency
Gen Z cares deeply about eco-friendly products and business practices and will pay more for them. 73% of Gen Z consumers are willing to spend extra on sustainable options. They also don’t trust companies that aren’t transparent—if they sense greenwashing or shady sales tactics, they’re out.
👉 How to adapt:
Highlight eco-friendly flooring options like recycled materials, bamboo, or cork.
Be upfront about where your products come from and their environmental impact.
Ditch pushy sales tactics—Gen Z prefers brands that educate rather than hard-sell.
They Shop With Their Phones (Not Just Their Feet)
Gen Z is the first generation to fully grow up with smartphones—so it’s no surprise they use them for everything, including shopping. Studies show that 65% of Gen Z prefers mobile shopping over any other method.
👉 How to adapt:
Ensure your website is mobile-friendly with quick load times and easy navigation.
Offer virtual consultations or AR tools that let them preview flooring in their space.
Let them book in-store appointments online (because they’d rather schedule than walk in unannounced).
Social Media Is Their Showroom
Forget old-school ads—Gen Z finds brands through social media first. If you’re not creating content, you basically don’t exist to them.
👉 How to adapt:
Post short, engaging videos showing flooring installs, before-and-afters, and behind-the-scenes moments.
Use social media posts to show off your showroom in a way that feels organic.
Partner with local home influencers to reach new Gen Z buyers.
Final Thoughts: Is Your Showroom Gen Z-Ready?
Gen Z expects speed, transparency, and an interactive experience—if your showroom is still relying on brochures and waiting for walk-ins, it’s time for a refresh. By embracing digital tools, mobile-friendly shopping, and social media engagement, you can turn these young, design-savvy buyers into lifelong customers.
Need help upgrading your showroom’s digital presence? Showroom Pricing makes it easy with QR code solutions, pricing transparency, and smart showroom tech. Let’s bring your showroom into the future—because Gen Z is already there.
🚀 Want to learn more? Book a free demo today and see how we can help you better connect with the next wave of flooring customers.